ATTRACTION

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‍A collaboration that makes people shine!
When ATTRACTION wanted to redesign its website to better reflect the scale, agility and personality of its new international ecosystem, Studio BE GOOD & BE NICE embarked with enthusiasm. Our role: imagine, design and refine the user experience (UX) and the interface (UI) from A to Z, so that each click is as smooth as their programming is strong.

• A clear, living, human site just like ATTRACTION.
• A design that highlights content without overwhelming it.
• And above all, an interface designed for people Curious and in a hurry.

We are happy to have contributed to this revamp in full complicity with the team ofDigital attraction, in a spirit of co-creation that is as rigorous as it is benevolent. A project at the crossroads of design, strategy, and a shared vision: be more readable, more accessible, and more vibrant than ever. All of this can be discovered here: attraction.ca

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Lending a hand to a major creative house?
It is an honor.
Have the chance to help properly present each piece of content and communication of an entity as ATTRACTION, we don't take that lightly and It gives us a nice shot of pride.

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A rich catalog. And humans even more so.

Behind each signed project ATTRACTION, there is more than one title in a catalog. There are passionate creators. Retail artisans. Strong heads and invested hearts. People who tell stories, who dare, who bring people together. Whether we are talking about fiction, documentary, variety or digital content, the ATTRACTION catalog is a vibrant sample of what Quebec (and those who love it) knows how to do best.
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And we, at BE GOOD & BE NICE, we are proud to have been able to highlight all these beautiful people and the stories they carry.

Thanks for the trust (and the nice ride)

A big thank you to the management team atATTRACTION for entrusting us with this mandate that is as sensitive as it is stimulating. And a very special shout-out to Rémi and Frédéric for having accompanied our elk (sometimes a bit Too much pixel perfect) with patience, flair and good humor.

A collaboration of fire, just the way we like them.

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