CAN-AM DERBY 2025

🏁 CAN-AM DERBY 🏁
When post-production becomes an extreme sport.

As Post-Production Director for Attraction, Eric had both the privilege and the challenge
of taking over an already massive project and shaping its final form.

The Can-Am Derby is driven by a bold ambition led by BRP, a daring creative vision orchestrated by Cossette and SEPTIÈME,
and on-site direction handled by Olivier Languedoc / Attraction, in real, raw, and demanding conditions.

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In post-production, the challenge was multi-layered:

• over 12 terabytes of visual material to analyze, structure, and condense,
• a hybrid execution to deliver,
• a tight timeline,
• and above all, the need to reconcile the aspirations, objectives, and sensitivities of all parties involved,
without diluting impact or compromising the project’s DNA.

Transforming this raw material into a cohesive, high-intensity HERO PIECE one that conveys dust, danger and intensity,
while honoring strategic, creative, editorial, and brand intentions, required rigor, listening, and constant decision-making.

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Post-production is often invisible.

Here, it became a space for dialogue, fine-tuning, smart compromises, and at times, bold creative bets.
Today, the film is live and has surpassed one million views.
And one thing is clear: this post-production was first and foremost a team effort.

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Thank you to everyone involved for the trust, collaboration,
and commitment all the way to the finish line.

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Bon visionnement!