A crush... all the way to the main house.

When we presented our creative concept for Clavaseptin® 750 mg, the Vetoquinol Canada team immediately fell in love with it. The tone, the visual impact, the audacity of the message, everything was there to create a real break with the classical codes of veterinary pharmaceutical communication.

And this break resonated all the way to the parent company in France,
where the campaign generated interest and enthusiasm to the point of considering a global adaptation.

At BE GOOD & BE NICE,
we like to get off the beaten path.
And in this campaign, we had the opportunity to do it with intelligence, relevance...
and a bit of irreverence.

This is the kind of mandate that you don't forget:
stimulating, ambitious, complicit.

And it is also, for us, proof that audacity can travel a long way, even in the highly coded world of veterinary pharmaceuticals.

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BE GOOD & BE NICE prints again. (Yes, it still exists.)

In our ultra-digital world, we admit:
We're not shouting from the rooftops that we're still making prints.
And yet... we do it. A lot.

Posters with dogs (and not just for Clavaseptin),
POS that make you smile, and the rest...

We don't talk about it a lot, but we still like it just as much.
The paper, the ink, the good old Tangible.

In short, we are doing a Nice Attitude.

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