DIXON. A comeback. Not a reboot.
Back in 2014, with the ANTRO team, we built DIXON's first website. The client was more than satisfied. The story could have ended there.
But in 2025, Danny Tremblay and his team reached out to Eric again. Not because things were going wrong. Because they wanted to go further. And when someone calls you back ten years later, it means you did something right the first time.
Studio BE GOOD & BE NICE picked up the torch — with a decade more experience, and a radically different toolbox.
A brand update. Not just a new website.
In collaboration with Marie-Soleil Courcy, DIXON's marketing director, this mandate quickly grew beyond a simple web redesign.
What we delivered: a reinvigorated identity, a website that truly reflects the brand's strength, and a visual presence worthy of industry leaders.
Strategy. Creative direction. Design. And yes — artificial intelligence for the production of realistic photos and videos, with an advertising standard typically associated with big brands… but without the big brand budget.
In 2025, BGBN was among the first agencies in Québec to deliver this kind of result at this level of quality. What was cutting-edge yesterday has become the norm today. We're proud to have run ahead of the curve.
DIXON shines. And that's no accident.
This project is proof that augmented creativity — when properly orchestrated — can transform an established brand without losing its soul.
DIXON walked away with a website they're proud of, an updated brand identity, and the confirmation that their instinct to call us back was the right one.
We walked away with something just as valuable: the satisfaction of a job well done. And the desire to do it all over again.
