THE MARIECLUB is a resounding success,
born from an agile and seamlessly orchestrated collaboration.
From brand identity to website launch, Studio BE GOOD & BE NICE led the creative direction, design, and scripting, aligning vision with objectives. Umano Production oversaw the production, with development shared between Attraction Numérique and Limacharlie. In record time, the MarieClub platform came to life, powered by rich content and embodying a standout example of collective achievement.
MarieClub, a space that breathes just right.
Designed with and for Marie-Claude Barrette and her community,
MarieClub is more than a website, it’s a place for connection, content, and clarity.
Studio BE GOOD & BE NICE shaped the full experience
UX, UI, and creative direction with a clear intention:
to create an interface that feels soft, fluid, and welcoming.
A space where every gesture is simple, every detail has meaning,
and design steps back to let the human side lead.
The result: an elegant, generous platform, deeply aligned with the women it’s made for.
Ouvre ton jeu is the sensitive and human universe of Marie-Claude Barrette
brought to life through podcasts, live performances, and a conversation-driven card game.
Each card is an invitation to open up, reflect, and connect.
Studio BE GOOD & BE NICE contributed to integrating this unique experience into the marieclaude.com ecosystem, adding thoughtful touches to enrich the content’s presence
and ensure its continuity within the digital world of MarieClub.
Mon Journal, a thoughtfully crafted, intimate space.
At the heart of MarieClub, Mon Journal offers a private, personal space to support
each member on their journey. The entire narrative structure and functional design
were imagined and led by Studio BE GOOD & BE NICE, with the clear intention
of creating a smooth, gentle experience aligned with the platform’s mission.
This project wouldn’t have been possible without the invaluable collaboration
of Frédéric Houle, web developer at Attraction Numérique,
who brought this vision to life with openness and care.
"A heartfelt thank you to Marie-Claude Barette and Jean-Philippe Lavallée, with whom it was a true pleasure to navigate this adventure in comet mode."
