Studio BE GOOD & BE NICE was commissioned by Vétoquinol to completely rethink the creative approach of the campaign Let's think cat.
From the very first steps, we allowed ourselves to question the initial visual direction and proposed a complete redesign of the “feline podcast” approach, by developing a strong, fun and engaging signature.
From strategic design to AI-generated visual creation and adjusted with Photoshop, every element has been fine-tuned: prompts, visual casting, ambiance, stylization, and iterations until final approval. The result won over not only the Canadian team, but also the parent company, which considered an international deployment of our approach.
Before seducing its target audience, the campaign Let's think cat first had to conquer management. And to get there, it was necessary to write, rewrite, refine, refine, refine, test, doubt, iterate... then start again.
This project is the result of rigorous strategic and creative writing, careful listening to veterinary needs, and a healthy obsession with the right word, the right tone, the right angle. Each turn has been designed to reflect both the non-verbal needs and the emotional intelligence of our little feline patients. The result? A fair, sensitive and effective campaign that speaks to and makes vets and cat lovers smile.
AI is the strength of a team
in the hands of one person.
Not magic. Not easy. But definitely Powerful.
Small challenges... well tamed.
When we learned that our AI-powered campaign
also had to live in very large printed formats,
Let's say we had a little bit of flutter...
We did a little bit of work, yes, but we found a solution,
and above all, we have learned again!
